July 31, 2008
UK police are putting audio files of those idiots who call 999 to ask where they left their glasses on YouTube.
This is brilliant, on a number of levels.
Firstly, it reinforces the message that these numbers are for emergency calls only. Secondly, it’s amusing. Thirdly, it’s a great use of social media to get the message through.
Nice on all counts.
My employer is about to start charging some customers $1 to call us not because we’ll make money out of it (far from it) but because we get a hard core of customers who ring to ask questions like: how do I turn up the volume on my phone; how do I change my ring tone; what’s the time and so on. These people tie up resources that can’t be used for other things, like answering and sorting out problems that really do need a call centre rep’s attention.
Glad it’s not just us though.
Salmon Sandwiches. Seriously.