What he said
March 24, 2009
I’ve often thought the biggest problem with newspapers today is that they’re saddled with a management structure that could be transplanted to any other kind of business with little or no changes needed. Insurance, for example, or a sewerage plant.
In other words, they’re not running a newspaper, they’re running a company that happens to produce news, and they really have a very tenuous grasp of what makes a newspaper earn money.
Some of them seem to think they sell print editions to punters. This is not true. They sell eyeballs to advertisers. They lure the eyeballs in with good stories, excellent photos etc, but they’re the bait, not the product.
Jason Whittaker has blogged on this and clearly, he’s got a career death wish:
The recession is not killing Big Media in this country, as the sales department will tell you. Nor is the internet and digital media to blame, as the prevailing theory goes. Media companies in Australia are struggling to make a buck through a lack of imagination. Through short-sightedness. Through commercial timidity, certainly.
Ultimately, though sheer management incompetence.
I can’t find anything to contradict him on.