Ah, Bill. Ah, Jerry!

We hardly knew you and now, you’re gone. Surplus to requirements.

What would have become of your budding love affair? Would it be consumated in a flurry of Micro and Soft related humour?

We can but speculate.

Disappointingly, Microsoft appears to have adopted a new ad campaign that will directly answer Apple’s Mac vs PC approach. This is stupid on many levels, not least of which is it draws attention to your competitor’s ads and validates them AND you run the risk of people confusing your ads with theirs and thinking they’ve just watched an Apple ad, regardless of what is on screen.


Bill and Jerry

September 15, 2008


The first ad was just … it was … well…

I don’t know what it was. It wasn’t funny. It didn’t explain anything. I just don’t get it.

It made my teeth ache. It was excruciating.

And now there’s another one.

Although, I have to say, I quite like this one. It’s odd. It’s random. It wanders. It’s more Jerry than Bill I feel. Bill’s getting funnier though – he reminds me of Ruprecht from Dirty Rotten Scoundrels (in a purely ad libbed scene, according to Michael Caine and he should probably know) although that might be a cruel comparison.

Wonder what the third one will be like.