July 31, 2008
UK police are putting audio files of those idiots who call 999 to ask where they left their glasses on YouTube.
This is brilliant, on a number of levels.
Firstly, it reinforces the message that these numbers are for emergency calls only. Secondly, it’s amusing. Thirdly, it’s a great use of social media to get the message through.
Nice on all counts.
My employer is about to start charging some customers $1 to call us not because we’ll make money out of it (far from it) but because we get a hard core of customers who ring to ask questions like: how do I turn up the volume on my phone; how do I change my ring tone; what’s the time and so on. These people tie up resources that can’t be used for other things, like answering and sorting out problems that really do need a call centre rep’s attention.
Glad it’s not just us though.
Salmon Sandwiches. Seriously.
June 5, 2008
Sorry about that. Been busy. Y’know.
So I went to Wellington to talk to a TechHui about social media. Well, I’m not sure they wanted me to talk about social media but I did anyway. Serves them right for asking.
It seemed to go well, and when R2 gets the video up I’ll link to it. Oh look, there it is. Almost. That’s the live stream and since I’m not there any more… well, I’ll link to the dead version once it’s stuffed and mounted.
The Hui consisted of teachers and final year kids who were looking to head out into the Wider World and wanted to know what they could be doing in the IT and Comms sector. I didn’t realise that was the brief till I heard the other speakers talk… whoopsie!
The kids were good – lots of interesting questions. Couple of grumpy ones from teachers about data prices… fair enough really.
Then off for lunch with Mysterious Dave, who isn’t that mysterious (sorry Dave). Steak, red wine (a glass of warm pop for the old man) and not quite enough room for the bread and butter pudding, which we ordered anyway.
Oddly, in our stroll around central Wellington, we discovered an adult store on almost every corner. They weren’t selling adults either. Quite odd.
Good bookshop with a very knowledgeable chap who was perhaps the first pleasant book peasant I’ve come across (don’t you find in second hand shops they treat you with the contempt you richly deserve because… well, I’m not sure why but they do. Maybe it’s just me). I’ll get Dave to tell us where it is.
The following day I had to give another talk on social media (see my cunning plan here) to the Magazine Publishers Association. This was great fun, despite (or perhaps because) my twisting my neck rather badly that morning and stupidly taking one of my Synflex pills. They’re big, they’re blue and they do the job quite nicely. They do the job they’re supposed to, which is relax your muscles, and so it was as I walked up to the podium I began to feel the effects kick in. Much like walking through treacle, I made it through the talk and then went home to bed. Quite bizarre.
Fortunately my presentation (“Will Vogue be on Facebook in 2012?”) centred around the idea that it won’t be, if only because today’s technology sucks.
To prove my point the laptop wouldn’t talk to the projector and I was forced to adlib for the first five minutes while a brave man rummaged around under the software hood looking for the loose lead. One reboot later I was off and running having just proven my own thesis.
My position isn’t that Vogue (or all magazines) won’t be on Facebook (or social media in general) but rather that Facebook won’t be in vogue (damn, wish I’d thought of that on the day) by 2012 and that magazines need not worry so much about social media on laptops/PCs eating their market but that a whole raft of new social media mediums (?) are on the way that will divert their readers. Cellphones. The One Laptop Per Child programme bringing decent hardware to the masses of masses, and so on.
I want one of those more than I want an iPhone.
Oh and I showed them an Apple ad for Facebook on the iPhone which is cool.
Right. Enough rambling from me. Onward and upward. See you back here in, what, a fortnight?
November 5, 2007
(welcome all from Porter Novelli, stay a while, click on a few things, tell your friends, get Jane to authorise it etc) I have decided to post a more thoughtful, well-rounded intelligent discussion on marketing trends, public relations and the social benefits of such a charming and thoughtful company…
But I can’t. So, instead here’s a link to my favourite cartoon on creative criticism: Sky Deck Cartoons.
Feel free to forward on the link, OK? Ahem.
October 24, 2007
Since I’m doing video clips and Matt showed me his namesake, I thought I’d link to that as well.
Also, it’s a good excuse to try out linking (I like it) and to tell you to ignore the real Dancing Matt video and go straight to the outtakes. The music’s funnier.
October 19, 2007
So the course is over… two days of workshopping social media.
The take aways from that (not including curry) include: a clearer picture of what I’m going to do for the company’s social media strategy; a better level of understanding of Australian corporate/government department life; a loathing for Dell’s decision to change the way their laptops charge (meaning I couldn’t charge the damn thing with anything other than a this year charger (so many thanks to G for the loan of hers) and a blog.
What to do with the blog is a big question… it doesn’t have a purpose as such beyond demonstrating how easy it is to set up a blog and I fear (FEAR!) blogs that don’t have a mission. It’s too much like wanking for my fancy.
So I’ll keep this up for a bit and play with embedding stuff and whatnot. For now.